|
|
|
|
|
|
|
|
Bilingual Event Promotion
(Promoción de eventos bilingües): Home Depot
Brand Promotion: Dairy Council
Brand Promotion: Harlequin Novels
Harlequin Novels
Agency Partnership
Need to make a big impression?
Harlequin Novels took the radical approach of giving away free books at State Fairs to raise brand awareness. Fusion provided 6-8 cowboy-styled ambassadors per 10-20 day event, in four states.
RESULTS:
120,000 books were handed out, accounting for over 1.5 million impressions.