Crayola

Agency Partnership

Need to launch an entirely new product with a splash?

Crayola did when it came to its new Crayola Glow Explosion, and what better way to connect with kids and parents than at 26 theaters across the country? Fusion provided 4 ambassadors at each theater location for the ScreenVision program, demonstrating the new product, and encouraging interaction in a very hands-on and fun 2-day event.

RESULTS:
40,000 product presentations

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