Chevy

Agency Partnership

Does your product sell itself if consumers get to experience it?

Chevy had a whole product line that did just that. They built the Chevy Family Experience as a part of their Chevy Summer Tour. Entire families could see 6-8 cars at 25 different locations throughout Illinois. Chevy created an interactive experience with activities like packing relays and trivia games.
Fusion provided 9 product specialists per event, with 4 hours of classroom and 4 hours of onsite training on the vehicles.

RESULTS:
31,104 leads and over 200,000 impressions were generated.

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