3 Year Agency Partner
Does your product sell itself if consumers get to experience it?
Chevy had a whole product line that did just that. They built the Chevy Family Experience as a part of their Chevy Summer Tour. Entire families could see 6-8 cars at 25 different locations throughout Illinois.
Chevy created an interactive experience with activities like packing relays and trivia games.
Fusion provided 9 product specialists per event, with 4 hours of classroom and 4 hours of onsite training on the vehicles.
31,104 leads and over 200,000 impressions were generated.