Bud Light

Agency Partnership

Need a powerful method for mass product distribution and sampling that will quickly generate awareness?

Bud Light did, and tapped Fusion to provide ambassadors familiar with the art of this specialized category of hand-to-hand presentation.  Sampling took place in Sam’s Clubs nationwide in 3 waves, 30 states, and 471 locations.

RESULTS:
135,000+ samples distributed, 540,000 consumer interactions

[NEED HELP PLANNING A SUCCESSFUL NATIONWIDE SAMPLING CAMPAIGN?  ASK TO SPEAK TO ONE OF OUR STAFFING EXPERTS.]