3 Year Agency Partner
Need about 1000 staff that look just like Barbie?
Literally, that’s what Mattel needed for its Barbie Cares promotion, designed to promote recycling and new product sales. In a single day 1000 Barbie models and 2000 ambassadors connected with hundreds of thousands of little girls and their families in Wal-Mart stores across the country.
500,000 consumer impressions made and 20,000 dolls were recycled.